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The Other Hollywood Florida's East Coast Renaissance

 Sunshine state insiders are betting that Hollywood will be the next go-to spot  for locals, tourists and snow birds in search of a South Florida destination  without the attitude, traffic or overcrowded sidewalks of South Beach.  

 Less hyped than Miami, the burgeoning, coastal city once known for the antics of  spring breakers, past their prime motels on the beach and a dilapidated  downtown has quietly spruced itself up. It’s not the West Coast Hollywood of celebrities and A-listers but it’s trying to reinvent itself.  

 In 2004, the $300 million dollar Seminole Hard Rock hotel and casino swung open  its doors. Four years later, development mogul Donald Trump came to town and  opened a $355 million, 40-floor, luxury high-rise condo on South Ocean Drive.  Meanwhile, the area surrounding the town’s historic boardwalk is undergoing a continuing renovation, including a $15  million dollar renovation of the Ramada Beach Resort on North Ocean Drive.  

 Sandwiched between Fort Lauderdale and Miami and located in southeastern Broward  County and thanks to a growth spurt in the 1950s and 1960s, Hollywood is  currently the ninth largest city in Florida and second largest in Broward  County.  

 High and Mighty Joe

 Washington state native and developer Joseph W. Young Jr. arrived in South  Florida in 1920 in search of a “Dream City” he would call Hollywood-by-the-Sea.  

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