Since its founding in 1972, the Arbor Day Foundation (ADF) has been steadfast in its mission to "plant, nurture, and celebrate trees."
The organization, with founder John Rosenow still at the helm, is active in educating the public about the beauty and significance of trees in our world and in our lives.
Headquartered in Nebraska, ADF works hard to promote the positive benefit trees have on the environment, in our communities, and even on our children. Through numerous programs, ADF enables thousands of towns and cities across the United States to follow its mission to plant, celebrate, and nurture trees.
"John Rosenow is tireless in his mission to inspire people," says Woodrow Nelson, director of communications for ADF. "I think that culture permeates throughout the entire organization. Everyone is very true to the idea that we should get the word out that it's a great thing for people to plant trees."
Programs Plant Trees and Hope
In addition to offering membership status and benefits to nearly a million members nationwide, ADF also sponsors many programs and initiatives that aid in carrying out its mission. One of the biggest initiatives is a comprehensive program for children called Nature Explore, which helps children develop connections with the natural world as a regular part of their healthy growth and development. Disconnection from nature is leading to increases in problems such as childhood obesity, dislike and even fear (often media-induced) of the outdoors, and increased reliance on behavior-regulating medications, according to ADF.