New and Improved Consumer Demand Drives Condo Amenities

Soaring 42 stories above South Pointe Park on Miami Beach, the Continuum on South Beach South Tower condominium offers commanding views of the Atlantic Ocean, the Port of Miami, and downtown Miami.

The luxurious building, completed in 2002 on a 13-acre site, pampers its owners with amenities including a clay court tennis center, a gym and spa, three pools, a restaurant, and pool and beach service. “It’s like a hotel. They bring you towels, food, and drinks,” says Jill Hertzberg of The Jills, a Miami Beach realtor and Coldwell Banker affiliate.

Until recently, the building’s lobby was its Achilles heel. “It was very beige, and put together by different entities. The furniture, designs, nothing really matched,” says Caryn Rosenthal, property manager. After eight years, “The furniture was starting to fall apart and the floor was getting worn,” she says. “The board decided that rather than redo, they would ask the unit owners if they wanted a new lobby.”

Million-Dollar Lobby

The owners agreed and the board hired Miami designer Pepe Calderin to redesign the lobby at a cost of $1 million. The 314 individual owners paid special assessments based on unit size, ranging from $600 to $6,000. Construction began February 1; completion is expected in July.

The new lobby will have a glass staircase; a water feature; a striking chandelier; a bookcase wall; a large casual-seating area; and a sleek, modernistic front desk. The décor will include a white marble floor and contrasting chocolate-brown wall elements.

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